Walt Disney World has been offering discounts on admission prices and hotel stays in response to increasing customer dissatisfaction and a decline in park attendance.
Since May, Disney has provided discounted three-day ticket packages, allowing visitors to access Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom are sold separately. This represents a significant drop from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is reducing the overall cost of visiting the Florida resort by lowering prices on its most affordable hotel options. Overnight stays at Disney’s All-Star Movies, Music, and Sports Resort can start as low as $100, leading to discounts of up to 27% from standard rates, as reported by Bloomberg.
This summer, the parks have also rolled out new dining packages that can reduce meal costs by 20% to 30%. Families can purchase meal passes for all-day dining at rates of $30 for children and $95 for adults, redeemable for various meals and snacks. Disney is reportedly offering more quick-service meal options, affordable food for kids, and increased flexibility in restaurant policies as part of this initiative.
Experts attribute the decrease in customer satisfaction partly to the rising expenses associated with dining in the parks. Len Testa, president of TouringPlans.com, mentioned a significant drop in customer satisfaction from 90% to 60%, coinciding with Disney’s shift from a la carte dining options to fixed-price meals at popular restaurants.
While Testa acknowledges Disney’s efforts to cut costs, he warns that these measures may not indicate a genuine focus on guest satisfaction or affordability, suggesting the company has historically balanced positive customer feedback with revenue generation.