Walt Disney World has been offering discounts on admission prices and hotel stays in response to growing customer dissatisfaction and a drop in park attendance.
Starting in May, Disney introduced discounted three-day ticket packages, allowing visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for the Magic Kingdom must still be purchased separately. These reduced ticket prices, available until September 24, represent a significant reduction from the previous record high of $254 for a daily Park Hopper pass.
In addition to lower ticket prices, Disney is working to make trips to the Florida resort more affordable by offering discounts on its budget hotel rooms. Rates at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100 per night, depending on booking dates, which is a savings of up to 27% compared to standard prices.
This summer, Disney parks also rolled out new dining packages that reduce food costs by 20% to 30%. Families can buy all-day meal passes for $30 per child and $95 per adult, valid for various meals and snacks in the parks. Disney has reportedly increased quick meal options, introduced more affordable meals for children, and made restaurant policies more flexible.
Experts indicate that the rising costs of food in the parks contributed to declining customer satisfaction. Len Testa, president of TouringPlans.com, shared that customer satisfaction ratings fell from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants. While Testa acknowledged the effectiveness of Disney’s cost-cutting measures, he warned that these changes may not genuinely reflect a commitment to improving affordability or guest experiences.