Walt Disney World has been implementing discounts on admission prices and hotel stays in response to rising customer dissatisfaction and a decrease in park attendance over recent months.
Since May, the company has been offering discounted three-day ticket packages that allow guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day, while tickets to Magic Kingdom must be purchased separately.
These reduced ticket prices, which will be available until September 24, mark a significant drop from the previous high of $254 for a daily Park Hopper pass.
In addition, Disney is working to make trips to the Florida resort more affordable by lowering rates for its budget hotel options. For instance, a night at Disney’s All-Star Movies, Music, and Sports Resort can start at around $100, depending on the booking dates. These cuts may represent discounts of up to 27% based on a Bloomberg analysis.
This summer, the parks also introduced new dining packages aimed at reducing food expenses by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, which are valid for various meals and snacks throughout the parks. The company is reportedly offering more quick-service options, affordable meals for children, and flexible dining policies.
Experts in the Disney industry suggest that the rising costs of dining within the parks have contributed to the declining customer satisfaction. Len Testa, president of TouringPlans.com, stated that satisfaction ratings have plummeted from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants.
While Testa acknowledged the positive impact of Disney’s cost-cutting measures, he warned that this trend may not indicate a genuine commitment to affordability or improving guest satisfaction, noting that the company has historically prioritized revenue over positive customer feedback.