George Roboz, the Head of Creative at Recursive, recently shared an exciting update on LinkedIn about the latest project the team has developed – a digital, miniature version of Las Vegas. This immersive environment was crafted using a combination of Touch Designer, Blender 3D, and Unreal Engine, capturing the essence of familiar landmarks and areas with playful motifs.
The vibrant city scene is bustling with life, showcasing a diverse array of animated elements that enhance the gaming experience. Players can witness passersby, traffic, a functional monorail, soaring jets, passenger planes, and roaring F1 cars, effectively transporting them into an inviting alternate reality. Roboz emphasized that the experience extends beyond just gameplay, featuring interactive elements both within and outside the virtual world, including graffiti-style stickers, mini maps, and recurring audio cues that keep the environment lively. Moreover, a Puma mascot named Dylan exists just outside the immersive space, capable of being summoned in-game while adding an interactive layer for players, enhancing the overall authenticity of the experience.
Roboz expressed his pride in how the team rapidly elevated the game’s features, improving engagement, gameplay speed, and user interface, while refining character controls and the environment with dynamic lighting and sound effects. He also acknowledged the crucial support of Corey Del Zotto from Puma, highlighting their collaborative efforts as essential in navigating the challenges and opportunities encountered during development. More details about this innovative project will be unveiled soon, promising even more excitement.
In a related development, the recent 2024 RTIH Innovation Awards celebrated technical advancements in the physical retail space, focusing on global tech innovation in an omnichannel setting. Sponsored by notable names such as Vista Technology Support and Retail Technology Show 2025, the awards ceremony took place at RIBA’s historic venue in London on November 21st, featuring a drinks reception, three-course dinner, and entertainment by comedian Lucy Porter.
Scott Thompson, Founder and Editor of RTIH, reflected on the growth of the event, which began as an online initiative during the COVID-19 pandemic and has evolved into a prestigious in-person celebration. He congratulated all the finalists and discussed the meaningful implications of innovations such as checkout-free stores, automated supply chains, and green technology, emphasizing their significance in enhancing everyday business operations.
As the awards honor success in seamlessly integrating cutting-edge technologies into retail processes, it signifies a hopeful future for businesses that embrace innovation, enhance efficiency, and boost profitability.
In summary, both the project by Recursive and the RTIH Innovation Awards illuminate the ongoing evolution in technology and gaming, inspiring both participants and stakeholders in these sectors to continue pushing the boundaries of creativity and innovation.