New Yorkers face unprecedented challenges in securing dinner reservations at the city’s trendiest eateries, with many food enthusiasts struggling to find a seat. Over the past three years, the reservation landscape has evolved from a tough process to an almost unattainable feat for numerous diners.
Joel Montaniel, CEO of the booking platform Sevenrooms, noted that some restaurants have become so exclusive that even restaurateurs are at a loss for tips on how to get in. The situation has led the New York state legislature to ban third-party booking sites like Appointment Trader, where users were reselling restaurant slots for over $200, reminiscent of ticket scalping for concerts and sports events.
Melissa Fleischut, President and CEO of the New York State Restaurant Association, hailed the legislation as a significant win for the hospitality sector, aiming to lessen booking competition and protect restaurants from costly cancellations.
Despite these legislative efforts, the appetite for unique and high-end experiences in the post-COVID era continues to surpass availability. Travel advisor Jaclyn Sienna India observed that nearly every venue is fully booked, from restaurants to hotels and planes. With 16 years of experience running the ultra-wealthy concierge and travel planning service Sienna Charles, India has worked with high-profile clients including George W. Bush and Mariah Carey.
India explained that securing access to elite dining options hinges on understanding customer preferences and fostering relationships with promising restaurants. She noted a shift away from traditional fine dining, as many clients are less inclined to endure lengthy tasting menus. Instead, the trend has moved toward popular restaurants that prioritize social experiences over culinary ones, driven by a desire for exclusivity and bragging rights.
For those eager to snag a reservation at hard-to-book New York restaurants, perseverance and strategy will be essential.