Securing a reservation at popular restaurants in New York has become increasingly difficult, reaching unprecedented levels of competition. Over the past three years, the process has evolved from somewhat challenging to nearly impossible for many aspiring diners.
Joel Montaniel, CEO of the booking platform Sevenrooms, highlighted this issue, noting that even restaurateurs are at a loss for solutions when it comes to securing tables. “There are some restaurants that people can’t get into,” he stated in a recent interview.
In an effort to combat the issue, the New York state legislature recently voted to ban third-party booking sites like Appointment Trader, which allowed users to sell reservations for exorbitant prices, a practice reminiscent of ticket scalping for concerts and sporting events.
Melissa Fleischut, President and CEO of the New York State Restaurant Association, characterized the new legislation as a “major victory for the hospitality industry.” She believes it will reduce the competitive nature of reservations and help protect restaurants from costly cancellations.
Despite these legislative efforts, the demand for trendy and unique dining experiences continues to outpace availability. Travel advisor Jaclyn Sienna India, who has spent 16 years managing a luxury concierge service, noted that the post-pandemic landscape has seen an increase in demand for virtually all services, including dining, hotels, and travel experiences.
India, who has catered to high-profile clients, emphasizes that gaining access to coveted restaurants requires understanding customer desires and fostering relationships with restaurant owners. She pointed out a significant shift in dining preferences, stating, “People have really moved away from fine dining,” with an increasing inclination toward trendy establishments that often prioritize the experience over the food itself.
For those determined to score a reservation at some of New York’s most sought-after restaurants, India offers insights into the establishments that are most difficult to access.