New Yorkers hoping to enjoy a meal out are facing unprecedented challenges in securing reservations at the city’s most popular restaurants. Over the past three years, what once was a difficult task has become nearly impossible for many food enthusiasts.
According to Joel Montaniel, CEO of the reservation platform Sevenrooms, some restaurants have become so exclusive that even restaurateurs struggle to provide tips for securing a table. He noted that a significant number of people are simply unable to get into certain establishments.
The competitive landscape for dinner reservations took a significant turn last month when New York state lawmakers passed a bill prohibiting certain third-party booking platforms like Appointment Trader, which had allowed users to resell restaurant reservations for well over $200—similar to practices seen for concerts and sporting events.
Melissa Fleischut, President and CEO of the New York State Restaurant Association, celebrated the new legislation as a “major victory for the hospitality industry,” believing it will lessen reservation competition and protect restaurants from costly cancellations.
However, even with these legislative changes, demand for trendy, luxurious activities continues to exceed supply. Travel advisor Jaclyn Sienna India pointed out that post-pandemic, nearly every sector—from airlines to restaurants to hotels—appears fully booked.
India, who runs a concierge service for high-net-worth families, emphasizes that her clients, who typically have significant wealth, face the same challenges. She notes that access to desirable restaurants often hinges on a few key elements: understanding customer preferences and nurturing relationships with the restaurants that can provide those experiences.
India highlighted a noticeable shift in dining preferences, saying that clients are moving away from traditional fine dining experiences. “People are now more interested in trendy spots where the emphasis is often less on food and more on the experience,” she stated, adding that the excitement often revolves around the status of being able to say they dined at a sought-after venue.
For those eager to secure a reservation at one of New York’s hardest-to-get restaurants, persistence and strategy will be essential, according to insights from Sienna Charles.