In New York, securing a reservation at popular dining establishments has become increasingly difficult, reaching an unparalleled level of competition. Over the past three years, the process of finding a seat at the city’s hottest restaurants has transitioned from a challenge to an almost impossible task for many dining enthusiasts.
Joel Montaniel, CEO of the reservation platform Sevenrooms, indicated that some restaurants have become nearly inaccessible. When speaking to restaurateurs about tips for securing reservations, many admitted they don’t have any effective strategies to share.
The intense competition for dinner reservations led the New York state legislature to recently implement a ban on third-party booking sites like Appointment Trader, where users were reselling reservation slots for upwards of $200, a practice typically associated with concerts and sporting events.
Melissa Fleischut, President & CEO of the New York State Restaurant Association, hailed the legislation as a significant win for the hospitality sector, stating it would alleviate the pressure for reservations and protect restaurants from costly no-shows.
Despite these legislative efforts, the high demand for trendy and luxurious experiences continues to overwhelm supply. Travel advisor Jaclyn Sienna India observed that post-COVID, nearly all venues, including flights, restaurants, and hotels, are fully booked.
India has been operating Sienna Charles, a concierge and travel planning business catering to affluent clients, for 16 years. With a clientele that includes notable figures like George W. Bush and Mariah Carey, her insights into securing restaurant reservations are invaluable.
She underscores that gaining access to sought-after dining experiences hinges on a few critical aspects: comprehending customer desires and cultivating relationships with restaurants that can meet those expectations.
India notes a shift away from traditional fine dining towards contemporary dining experiences, emphasizing that the appeal lies less in the food itself and more in the social prestige associated with securing a reservation. “It’s about FOMO (fear of missing out). It’s about saying that you got in; it’s a bragging right,” she explains.
For those eager to claim their own bragging rights and willing to persevere in their pursuit of reservations, a list of the hardest-to-get tables in New York, as identified by Sienna Charles, will provide valuable insights.