Securing a dining reservation in New York City has become increasingly difficult, with the challenge evolving into a seemingly insurmountable task for many food enthusiasts over the past three years.
Joel Montaniel, CEO of the booking platform Sevenrooms, highlighted this growing trend, noting that some restaurants have become so exclusive that even industry insiders find it hard to secure a spot. “I’ve spoken to restaurateurs, and when I’ve asked them for tips, they often say they have none,” he mentioned.
The competition for reservations has escalated to the point that the New York state legislature recently passed a ban on third-party booking platforms like Appointment Trader, which allowed users to sell reservation slots for exorbitant prices, similar to practices seen in concert ticket scalping.
Melissa Fleischut, President & CEO of the New York State Restaurant Association, praised the new law, calling it a “major victory for the hospitality industry.” She believes it will lessen competition for reservations and help shield restaurants from costly cancellations.
Despite these legislative measures, the desire for trendy and luxurious dining experiences continues to exceed their availability. Travel advisor Jaclyn Sienna India noted the trend, stating, “Post-COVID, every plane, restaurant, and hotel is full.” For over 16 years, India has operated Sienna Charles, a high-end concierge service catering to wealthy families, including notable clients like George W. Bush and Mariah Carey.
India suggests that access to sought-after restaurants hinges on understanding client desires and cultivating relationships with restaurateurs. She observed a notable shift away from fine dining, with clients increasingly drawn to trendy spots for the social cachet they provide, rather than the culinary experience itself. “It’s not about food; it’s about bragging rights,” she remarked.
For those eager for exclusive dining experiences, persistence and strategic efforts may be required to land a reservation at New York’s most coveted eateries.