Country music icon Dierks Bentley has unveiled a limited edition whiskey to accompany the release of his new album, “Broken Branches.” Titled “ROW 94 Broken Branches,” this exclusive whiskey is crafted in collaboration with Lofted Custom Spirits and distilled at the Green River Distilling Co. in Owensboro, Kentucky.
Launching on June 30, the whiskey is priced at $99.99 for a 750ml bottle, with only 1,500 bottles available for purchase. Fans interested in acquiring a bottle can pre-register at the official website.
Bentley, who released his 11th studio album on June 13 through Capitol Records Nashville, is also promoting the album through the ‘Broken Branches Tour,’ which commenced on May 29 and includes 30 concerts across the U.S. this summer.
Describing his new album, Bentley emphasizes its theme of personal growth derived from life’s challenges. He notes, “The new album Broken Branches is all about the cracks and scars that make us who we are, and I wanted this bourbon to carry that same spirit.” The whiskey features seasoned oak staves, enhancing its flavor profile to reflect the complexity of experiences that shape us.
This whiskey release marks another milestone in Bentley’s journey, following his flagship ROW 94 whiskey launched in September 2024. The focus is on crafting bourbons that can be enjoyed during special occasions as well as everyday gatherings, aligning perfectly with Bentley’s connection to his fans and the storytelling inherent in his music.
Dierks Bentley’s innovative approach not only brings together music and whiskey but also fosters a sense of community among his fans through shared experiences.