Dolce & Gabbana (D&G) has unveiled its new campaign for the Light Blue fragrances, featuring Italian supermodel Vittoria Ceretti and British actor Theo James as the prominent faces. This campaign celebrates the 25th anniversary of the brand’s signature scents and was captured by photographer Gordon Von Steine in the stunning setting of Faraglioni, Italy.
As D&G aims to elevate the retail value of its Beauty Division to €3 billion by 2026, launching revitalized campaigns for its foundational fragrances aligns well with their growth strategy. The Light Blue fragrance, a hallmark of the brand, has long been celebrated for its fresh and vibrant characteristics, notably found in products like the Light Blue Pour Homme Eau de Toilette, which features refreshing notes of Sicilian lemon and cedarwood.
James, known for his roles in Netflix’s “The Gentlemen” and the HBO series “The White Lotus,” alongside Ceretti, who has graced the covers of Vogue over 24 times, brings a fresh yet nostalgic aura to the campaign. D&G elaborated that the new visuals, infused with emotion and the essence of summer, continue to celebrate the Italian spirit through their captivating talents.
Adding to this celebratory tone, the Light Blue Capri In Love Pour Homme Eau de Parfum is inspired by the idyllic Italian coast, featuring elements like black pepper and green fig, embodying the essence of Capri.
Notably, D&G has also opened a groundbreaking beauty and accessories hybrid store in the UK, emphasizing its commitment to expanding its reach in the beauty market.
With this celebration of light and fragrance, D&G is set to continue enchanting both new and long-time fans, making every moment feel like a luxurious Italian summer.