The Detroit Lions have jumped three spots to 25th in NFL franchise valuations, marking the biggest year-over-year climb for any team in the latest Sportico rankings. The franchise is valued at $5.88 billion, a 19% increase from last year.
Even with the improvement, Detroit remains far from the league’s most valuable clubs. The Dallas Cowboys hold the top spot at $12.8 billion for 2025. Within the NFC North, Detroit’s growth still leaves a gap to its rivals: the Chicago Bears are valued at $7.45 billion (No. 11), the Green Bay Packers at $6.48 billion (No. 18), and the Minnesota Vikings at $6.28 billion (No. 20). Among NFL teams, eight are valued under $6 billion, with the Lions leading that group.
The valuation uptick aligns with a strong on-field performance, including a franchise-record 15 wins in the 2024 regular season. However, Detroit’s postseason run ended with a 45-31 defeat to the Washington Commanders in the divisional round on Jan. 18.
Ownership and leadership context adds another layer to the story. The Lions are owned by the Ford family, with Sheila Ford Hamp as principal owner and chair. Hamp, daughter of William Clay Ford Sr., who bought the team in 1963 and served as president since 1961, has steered the franchise through a period of notable competitiveness since taking over in 2020. Forbes lists Hamp’s net worth at about $2 billion as of January.
The rise in valuation suggests more than just on-field success; it reflects the broader strength of NFL franchises in a market that rewards performance, fan engagement, media rights, and sponsorship. For Lions fans and the organization, the numbers signal a healthier brand and potential future investments in facilities, marketing, and community programs that can sustain long-term growth.
Summary: The Lions’ 19% valuation surge to $5.88 billion slots them at No. 25 in NFL rankings, propelled by a notable 2024 season and ongoing organizational stability under the Ford family. While they trail the league’s elite clubs, the move underscores growing franchise value and a positive trajectory for Detroit’s ongoing competitiveness and market appeal. A brighter valuation outlook could also help attract further sponsorships and investments that support long-term success.