Demi Lovato has released her new single Fast alongside a high-energy music video on Friday, August 1, 2025. The visual finds Lovato moving through chaos—exploding cars, flickering TV screens, and nods to internet lore—while remaining composed and in control, a reflection of the song’s theme of letting go and moving forward on her own terms.
Leaning into her internet legacy, Lovato launched new merch tied to a long-running meme she unintentionally helped spark. A black “dad hat” embroidered with the phrases “GET A JOB” and “STAY AWAY FROM HER” is available for pre-order on her official site for $35. The references come from a series of comments Lovato left in 2016 under a post by Instagram superfan @StalkerSarah, screenshots of which have circulated widely in the years since.
This isn’t the first time Lovato has reclaimed the moment. In 2023, while promoting her single Still Alive for the Scream franchise, she appeared in a playful skit with Jenna Ortega, snatching a call from Ghostface to deliver the punchline: “Get a job! Stay away from her!” In 2025, she’s taken that self-aware spirit even further. Announcing Fast on Instagram, Lovato wrote that the piece captures how she moves through life now—“unbothered by the noise and chaos around me, and in control of where I’m headed”—sharing behind-the-scenes photos and thanking her collaborators.
Lovato has also poked fun at the “Poot Lovato” meme this year, posting a TikTok riffing on the infamous edited photo that first went viral in 2015. She previously admitted she wasn’t a fan of the joke at first, but later came to find the humor in it. In another recent full-circle moment, she stopped by The Bigg Chill in Los Angeles—the frozen yogurt shop she criticized in 2021—posting a lighthearted TikTok dancing outside and enjoying froyo, signaling a more relaxed and playful approach to past viral controversies.
Fast serves as the lead single from Lovato’s upcoming ninth studio album and is available to stream now. The rollout suggests a new era that embraces internet culture with a wink, transforming once-contentious moments into creative material and fan connection points.
Additional comment and context:
– Reclaiming memes is a savvy way for artists to control their narrative. By turning past viral moments into art and merchandise, Lovato reduces their sting and reframes them as part of her story on her terms.
– The video’s “calm-in-chaos” motif, paired with self-referential visuals, reinforces the song’s message of resilience and agency, signaling a confident phase in her career.
– The hat drop is more than a gag—it’s a signal of comfort with her digital footprint and an invitation for fans to be in on the joke.
Summary:
– Demi Lovato releases Fast with a cinematic, self-referential video.
– Launches a $35 “GET A JOB / STAY AWAY FROM HER” cap, referencing her viral 2016 comments.
– Continues to embrace and remix her internet-era memes, from Poot Lovato to a 2023 Scream promo skit.
– Shares that Fast represents her current outlook: unbothered and in control.
– The track leads into her forthcoming ninth studio album and is streaming now.