DeepIntent debuts HealthFirst FAST Package to accelerate healthcare advertising on streaming platforms
DeepIntent has unveiled the HealthFirst FAST Package, a performance-driven solution designed to give healthcare advertisers scalable, real-time access to verified patients and providers across streaming publishers. The offering comes with launch partnerships that include LG Ad Solutions, Pluto TV, and additional media partners, signaling a broader push into connected television and premium streaming environments for healthcare campaigns.
Aimed at matching the evolving media habits of healthcare audiences, the FAST package combines scale with speed and confidence for advertisers seeking measurable results. It leverages an AI-driven Health Intelligent media buying approach to reach relevant patients and healthcare professionals across trusted, premium supply in a way that can be measured, is addressable, and is optimized for outcomes. The goal is to help improve patient outcomes nationwide by enabling more efficient and precise media investments.
Industry leaders weighed in on the development. Pluto TV emphasized that its streaming environment provides both scale and precision for partners, and that DeepIntent’s FAST package adds advanced audience targeting to reach healthcare audiences. The collaboration is described as expanding the ability to activate campaigns that engage engaged viewers on a wide screen in the home. In addition, executives highlighted the importance of meeting stringent performance and compliance standards that are essential for pharmaceutical advertising.
Klick Health noted that pharma marketers are shifting budget toward non-traditional channels and that the new turnkey FAST inventory solution helps accelerate activation and unlock more insight-driven opportunities. The solution supports reaching both healthcare professionals and patient audiences across the connected TV landscape.
Availability has already been announced, with the HealthFirst FAST Package now accessible for activation within the DeepIntent DSP, enabling healthcare brands to start leveraging this enhanced streaming inventory immediately.
What this means for the healthcare advertising landscape
– The move signals a growing emphasis on connected TV and streaming as viable channels for verified healthcare audiences, not just broad brand messaging.
– AI-driven, health-specific targeting aims to improve efficiency by aligning ad delivery with real-world patient and provider needs while maintaining strict compliance standards.
– Partnerships with major streaming and advertising platforms suggest a trend toward unified, premium supply sources that can deliver measurable outcomes for pharmaceutical and healthcare campaigns.
A hopeful note: by enabling more precise reach across trusted streaming environments, this development could help healthcare brands connect with the right audiences at the right moments, potentially supporting better health information delivery and more effective patient engagement across the country.