DAZN has announced a significant partnership with Lega Serie A, granting it rights to broadcast Serie A competitions in the UK, Ireland, and the U.S. from the 2025/26 season. The exclusive deal allows DAZN to stream up to eight matches per round, in addition to providing highlight rights for various competitions, ensuring over 300 matches will be available to viewers. However, certain matches within the Saturday blackout period in the UK and Ireland will not be shown live.
Pete Oliver, DAZN’s CEO for Growth Markets, emphasized the strengthening relationship with Lega Serie A, marking DAZN as the main domestic broadcaster since the 2021/22 season. This move is expected to enhance the viewing experience for Serie A fans and increase the league’s popularity across these regions.
In related news, Luton Town has unveiled their new home kit for the 2025/26 season, designed in collaboration with sustainable performancewear company Reflo. This innovative kit is created from 100% recycled polyester, incorporating Reflo’s Reloop™ technology, and is aimed at promoting sustainability in sportswear. Luton Town, who will compete in the EFL Championship next season following their relegation from the Premier League, looks forward to making a positive impact with this sustainable approach.
Dartford FC also announced a new partnership with Target Darts, becoming the club’s front-of-shirt sponsor for the next two seasons. This collaboration will support the club’s community initiatives and integrate experiences that connect football and darts, appealing to a diverse audience.
In a major development for esports, British Esports has secured significant funding for a new national Gaming and Esports Arena in Sunderland. This 15,000 sq. ft. state-of-the-art venue, part of the National Esports Performance Campus, aims to host live events and competitions, setting the stage for the future of esports in the UK.
These developments reflect a growing trend in sports towards enhanced broadcasting, sustainable practices, community engagement, and the expansion of esports facilities. As these sectors continue to evolve, they promise exciting opportunities for fans, players, and communities alike.