Illustration of Danish Teen Star Joins F1 ACADEMY with Tommy Hilfiger in 2025!

Danish Teen Star Joins F1 ACADEMY with Tommy Hilfiger in 2025!

Alba Hurup Larsen has been officially announced as the fifth driver to join the 2025 F1 ACADEMY campaign, representing the series’ Official Partner, Tommy Hilfiger. The Danish racer, who emerged as the winner of the 2023 FIA Girls on Track Rising Stars program, made her single-seater debut earlier this year in the Indian F4 Championship. As she approaches her 16th birthday, Hurup Larsen eagerly anticipates her first season in the F1 ACADEMY.

Competing in a Tommy Hilfiger-branded suit and car adorned with the brand’s signature red, white, and blue colors, Hurup Larsen expressed her excitement: “I’m deeply honored that Tommy has entrusted me to fly his flag in the F1 ACADEMY. Having this support at such a pivotal stage in my career means the world to me. I’m excited to represent the Tommy Hilfiger brand as we dream big, show what’s possible and drive change.”

This announcement not only marks a significant milestone in Hurup Larsen’s racing career but also underscores the commitment of brands like Tommy Hilfiger to support emerging talent in motorsports, fostering an environment where young female drivers can thrive. As we look forward to the 2025 season, it’s inspiring to see new talent entering the competitive world of Formula 1, promising fresh excitement and innovation on the track.

In summary, this development highlights the growing support for women in motorsports, paving the way for future generations of female drivers to make their mark in a traditionally male-dominated field. It’s a positive step towards diversity and inclusion in racing.

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