Damian Lillard, the star point guard for the Milwaukee Bucks, is making headlines once again as he has signed a lifetime contract extension with Adidas, according to ESPN’s Shams Charania. This announcement follows his recent triumph in the NBA Cup, where he played a pivotal role in leading the Bucks to victory over the Oklahoma City Thunder.
Since entering the NBA in 2012, Lillard has been affiliated with Adidas, previously signing a 10-year deal worth up to $100 million in 2014. With this new lifetime contract, he joins an elite group of players, becoming the fourth active NBA athlete to secure a lifetime shoe sponsorship. He now stands alongside renowned players such as LeBron James and Kevin Durant of Nike, as well as Stephen Curry of Under Armour.
Lillard has established his own signature shoe line with Adidas, known as “Adidas Dame,” which has gained popularity among fans and players alike. Currently, Lillard is averaging an impressive 25.7 points, 4.5 rebounds, and 7.5 assists per game this season, solidifying his status as one of the league’s top performers.
This contract extension marks a significant milestone in Lillard’s career, not only highlighting his success on the court but also underscoring the trust and partnership he has built with Adidas over the years. As he continues to develop his game and contribute to the Bucks, fans can look forward to seeing more exciting moments from this talented player.
Overall, this news brings a positive outlook for Lillard’s career with Adidas, showing how his hard work and achievements are being recognized in the sports world. As Lillard and the Bucks look to build on their recent success, this partnership may further elevate their brand off the court.