After serving for nearly seven years as the CEO of the Dallas Mavericks, Cynt Marshall has announced her retirement, effective January 1. Her departure marks the end of an era in which she successfully transformed the organization and inspired many in the sports world and beyond.
Marshall made history in 2018 when she became the first Black woman to hold the CEO title in the NBA, following her hiring by then-majority owner Mark Cuban. She embarked on a mission to improve the Mavericks’ workplace culture, fostering an environment centered on diversity, equity, and inclusion (DEI). Her empathetic leadership style and commitment to unity have set a precedent, positioning the Mavericks as a model for other teams in the league.
In reflecting on her groundbreaking role, Marshall stated, “I may be the first [Black female CEO in the NBA], but I won’t be the last.” Her leadership philosophy focused on serving employees, fans, and the wider community, fostering a sense of respect and value within the organization.
Under her guidance, the Mavericks not only thrived financially but also deepened their commitment to philanthropy through initiatives led by the Mavs Foundation. Marshall’s understanding of community dynamics fostered strong connections, as she declared her awe at how Dallas comes together to support one another.
As she prepares to step down, Marshall feels a sense of fulfillment regarding her contributions, stating, “I left this place better than I found it.” Her belief in the Mavericks as a standard for other professional sports teams will continue to influence the organization’s direction.
Marshall is entering what she calls the “3B Phase”—focused on Books, Boards, and Better—where she aims to author new works, serve on multiple boards, and advocate for under-served children and families.
Despite her departure, the Mavericks organization will continue to thrive on the foundation she established, ensuring her legacy endures. Cynt Marshall will always be a cherished member of the Dallas Mavericks family.
In summary, Cynt Marshall’s retirement marks not just an end, but also a celebration of her impactful journey, setting the stage for continued growth for the Mavericks and her own new chapter filled with promising opportunities. Her contributions have left an indelible mark on both the organization and the community, highlighting the importance of compassionate leadership and inclusive practices in the sports industry.