Curacao, a prominent retailer in the Hispanic community on the West Coast, has launched an Essential Assistance Program aimed at helping families in need. Announced on Wednesday, this free initiative is designed to provide essential household items at no cost, including microwaves, compact refrigerators, TVs, and various small appliances, as well as limited grocery supplies. Additionally, the program offers complimentary home delivery for individuals facing challenges such as mobility issues or urgent hardship.
The assistance will be tailored to individual needs and approved on a case-by-case basis. Curacao emphasizes its commitment to not just being a retailer but also a supportive neighbor, providing “hope, dignity, and real help when it matters most.” This effort comes in response to increasing challenges faced by many families, including economic instability and limited mobility.
Curacao, founded in 1978 and headquartered in Los Angeles, operates large department stores across California, Nevada, and Arizona, focusing on meeting the needs of Hispanic and Latino communities. In addition to various consumer goods, the retailer offers accessible financing options and services aimed at individuals with limited access to traditional banking.
The company has a rich history of community engagement, where a portion of every purchase supports the Curacao Foundation, which funds educational, health, and economic empowerment programs throughout the areas it serves.
Interested families can apply for the Essential Assistance Program at icuracao.com/pages/estamoscontigo, with the initiative available now while resources last. This program represents a significant step in Curacao’s ongoing mission to uplift its community during these challenging times.
Overall, this initiative highlights Curacao’s dedication to providing practical support and fostering resilience in the communities it serves.