Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a strategic approach of presenting herself as a successful entrepreneur, despite initially having no clients. Today, she caters to a high-profile clientele that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey. These clients are individuals who earn over $100 million annually and often have access to exclusive opportunities themselves.
India emphasizes that her unique value lies not just in her connections, but in her genuine care for her clients. Drawing from her previous experience as a server, she understands the importance of attentiveness and personalization in service. Her extensive network, which she refers to as her “black book,” encompasses over 2,000 contacts in the hospitality sector, enabling her to craft distinctive travel and dining experiences.
Rather than simply offering access to lavish venues, India is focused on ensuring that the experiences are meaningful for her clients. For example, she has chosen to forgo conventional luxury spots in favor of what she considers more engaging experiences, such as arranging a candlelight dinner in Versailles and brunch on the Arc de Triomphe.
India strives to create authentic moments for her clients, sometimes going to great lengths to personalize their experiences. For instance, when arranging a trip for Bush to Ethiopia, she provided comforts like peanut butter and non-alcoholic beer, ensuring he felt at home.
In summary, India’s approach is about finding and delivering unique and heartfelt experiences that transcend mere luxury, focusing instead on the authenticity and personal connections that make her services truly special.