Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a strategy to project success even before it arrived. Initially, she faced skepticism, particularly from her husband, as she juggled false claims of a busy, high-demand business while having no clients at all. She fabricated stories about being fully booked by wealthy patrons, yet over the years, her perseverance has led her to secure a clientele that includes prominent figures such as former President George W. Bush and superstar Mariah Carey.
Now, her services cater exclusively to individuals earning more than $100 million annually, which presents a unique challenge: what can she offer clients who seemingly have access to everything? India emphasizes personalized care and emotional connection over mere connections, stating, “My clients are way more powerful than me… But that’s not what gets things done. It’s care. It’s leading from the heart.”
With over 2,000 relationships within the hospitality sector, including luxury hotels, yachts, and fine dining establishments, India is adept at crafting tailored travel and dining experiences. She maintains that understanding a client’s vision, even with minimal input, is one of her key strengths.
Her aim extends beyond securing exclusive reservations; she strives to ensure that experiences are genuine and fulfilling. For instance, she does not endorse dining at iconic venues like the French Laundry, finding alternatives that resonate more with her vision of authentic experiences, such as Single Thread Farms in California.
Her service often translates into bespoke experiences for her high-profile clients. India has organized unique events such as intimate dinners in historic locations like Versailles and brunch atop the Arc de Triomphe. She also focuses on blending culinary experiences with encounters with influential personalities, having set up meals with families from luxury brands such as Hermes and Fendi.
At times, requests become more straightforward. During one trip to Ethiopia, she arranged for Bush to enjoy familiar comforts, such as peanut butter and non-alcoholic beer, while ensuring a warm welcome from local children wearing Texas Rangers caps.
Ultimately, India’s approach reflects her genuine investment in creating meaningful interactions. She emphasizes that luxury is not solely about opulence; it encompasses a broader spectrum of authentic experiences, which her clients actively seek.