When Jaclyn Sienna India established Sienna Charles, her travel concierge service, in 2008, she was committed to projecting success even before achieving it. Despite initial struggles, including handling inquiries without having any clients, her approach has since paid off significantly.
Fast-forward sixteen years, and India now caters to a high-profile clientele that includes world leaders such as former President George W. Bush and celebrated figures like Mariah Carey. Her clientele typically comprises individuals whose annual earnings exceed $100 million.
India emphasizes that while her clients possess power and extensive networks, what truly facilitates remarkable experiences is the personal touch and heartfelt service she provides. Drawing from her prior experience as a server, she understands the importance of truly connecting with people and delivering exceptional care.
Sienna Charles boasts an extensive network of over 2,000 contacts within the hospitality sector, including yachts, top-tier hotels, and elite restaurants. This network allows her to craft individualized travel and dining experiences tailored to her clients’ visions.
India notes that her role involves translating her clients’ abstract desires into tangible experiences. Her goal is not merely to offer access to exclusive venues, but to guarantee that every experience is meaningful and memorable. For instance, she chooses to recommend dining experiences that she finds genuinely exciting, and instead of popular spots like the French Laundry in Napa, she advocates for alternatives that offer unique experiences.
Her services often encompass extraordinary arrangements, such as organizing a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. Furthermore, India frequently coordinates her clients’ meals with opportunities to meet influential personalities, having arranged gatherings with the Hermes and Fendi families.
Yet, not all requests revolve around extravagance. India highlights her attention to detail when accommodating simpler needs, such as ensuring former President Bush had familiar comforts during his trip to Ethiopia, including peanut butter and non-alcoholic beer, and arranging a warm welcome from local children.
Ultimately, India focuses on providing her clients with authentic experiences. She dedicates her day to connecting with a wide range of people, from taxi drivers to restaurant staff, in her quest to uncover the most intriguing options for those she serves.