Jaclyn Sienna India started her luxury travel concierge service, Sienna Charles, in 2008 with a vision of success that required a bit of pretense. Early in her career, she often fielded inquiries from prospective clients about vacations, despite not having any clients to speak of at the time.
Fast forward sixteen years, India has successfully built a prestigious clientele, including high-profile individuals such as former President George W. Bush and entertainer Mariah Carey. Her boutique targets an elite demographic, those earning over $100 million annually, individuals who seemingly have it all. Yet, India offers them something they can’t easily attain: personalized service driven by genuine care and understanding.
Drawing from her experience as a server, India emphasizes the importance of connecting with people. She maintains a robust network of over 2,000 contacts in high-end hospitality, enabling her to create bespoke travel and dining experiences. India conveys that her clients often have a vision for their experiences, but lack the tools or access to turn those ideas into reality. Her talent lies in grasping their desires quickly and effectively.
India curates her offerings with a discerning eye, prioritizing meaningful experiences over mere luxury. For instance, while the well-known French Laundry restaurant has three Michelin stars, she believes alternatives like Single Thread Farms provide more compelling dining experiences, opting not to recommend the former.
Her unique arrangements often lead to unforgettable moments, such as organizing a candlelit dinner at Versailles or a brunch on the Arc de Triomphe. India also values introducing her clients to influential figures; she has arranged meals with the Hermes and Fendi families.
However, she understands that sometimes her clients seek simplicity. For example, when President Bush visited Ethiopia, she ensured he had home comforts like peanut butter and non-alcoholic beer and arranged for him to be welcomed by children wearing Texas Rangers caps.
India remains committed to delivering authentic experiences, believing that the world of luxury goes beyond opulence. She actively engages with various individuals, from cab drivers to restaurant staff, to discover unique options for her clients.