Cracker Barrel Debuts Fall Menu and Fresh Branding, Highlights All the More Campaign
Cracker Barrel is signaling a refreshed look and logo as it doubles down on its core strengths—hearty, country-style meals and old-school hospitality. With fall approaching, the Tennessee-based chain is rolling out a new seasonal menu that blends beloved classics with innovative twists, alongside the highly requested return of a breakfast favorite.
New additions to Cracker Barrel’s fall lineup include:
– Uncle Herschel’s Favorite: The fan-favorite breakfast returns with two eggs cooked to order and a choice of Sugar Cured Ham, Country Ham, Fried Catfish Fillet, or Crispy Tender Dippers. For the first time, guests can also opt for a premium New York Strip Steak. It’s served with Hashbrown Casserole or Fried Apples, Buttermilk Biscuits, Sawmill Gravy, and Grits.
– Butter Pecan French Toast Bake: Thick-cut country bread soaked in vanilla custard, topped with cheesecake filling, baked until golden, and finished with butter pecan syrup and praline pecan streusel, with a side of bacon or sausage.
– Hashbrown Casserole Shepherd’s Pie: Slow-braised pot roast and gravy with carrots, peas, onions, celery, and mashed potatoes, layered over a crispy Hashbrown Casserole crust and topped with sour cream, diced tomatoes, and green onions, with hand-rolled Buttermilk Biscuits on the side.
– Herb Roasted Chicken: A half chicken seasoned and slow-roasted to golden perfection, finished with a savory herb butter sauce. Served with mashed potatoes and a choice of classic side, plus Buttermilk Biscuits or Corn Muffins.
– Butter Pecan Sticky Buns: Warm, tender dough glazed in butter pecan sauce and baked with a gooey praline pecan topping.
The updated menu coincides with Cracker Barrel’s All the More campaign, a broader initiative that spotlights everything guests—new and returning—can find at Cracker Barrel this fall.
“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed. With All the More, we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship, and heartfelt hospitality to our guests this fall,” said Sarah Moore, Chief Marketing Officer of Cracker Barrel.
To kick things off, Cracker Barrel is offering a complimentary Classic Side with purchase across the United States on August 23-24, 2025.
For more information, visit crackerbarrel.com/allthemore.
Value and context:
– The move blends nostalgia with a touch of novelty, offering longtime favorites alongside premium options like the New York Strip Steak to attract both families and diners seeking variety.
– The branding refresh and the All the More campaign underscore Cracker Barrel’s aim to celebrate hospitality and community while signaling energy and updated craft in its menu and presentation.
– The limited-time promo provides a hospitality-inviting nudge to visit soon as autumn menus roll out.
Summary: Cracker Barrel launches a refreshed brand look and fall menu that leans into beloved country favorites, introduces new twists such as a premium New York Strip Steak option, and ties the season to the All the More campaign, with a brief promo to welcome guests into the dining rooms this fall. The initiative reinforces the chain’s heritage of warm hospitality while inviting both longtime patrons and new visitors to discover what’s “all the more” this season.