Costco is set to modernize its ordering system, retiring a longstanding practice that has frustrated customers for years. As part of a significant digital upgrade, shoppers will soon be able to order custom cakes and deli trays directly from the company’s mobile app and website, eliminating the need for in-store paper order forms.
Executives at Costco emphasized that this change aims to fix what they referred to as a “clunky” process. CEO Ron Vachris expressed enthusiasm about the upcoming app enhancements, stating, “We’ve got ordering cakes and deli trays online coming. So many of the things that we’ve heard from our members that could be a little bit clunky are now moving to a digital state, and we’re seeing great adoption right out of the chute.”
The new online system will offer sheet cake options and customizable cakes, allowing customers to select from a range of sizes, shapes, flavors, designs, and inscriptions. While Costco hasn’t provided a specific launch date for all locations, reports suggest that customers can anticipate the “Order Grocery/Bakery” feature to be available within the app by the end of 2026. If the process mirrors the existing paper system, customers can expect their cakes and deli trays ready for pickup within 24 to 48 hours.
This upgrade is particularly beneficial for customers who live far from Costco locations. One Reddit user shared their frustrations with the previous ordering method, citing the inconvenience of having to travel approximately 40 minutes just to place an order. Others echoed this sentiment, expressing a desire for an online solution, especially for special occasions like birthdays.
Overall, this digital advancement promises to enhance customer convenience, making it easier for individuals to access Costco’s popular baked goods without the hurdles previously involved. The company’s initiative is a response to customer feedback, and it signals a positive step toward improving the overall shopping experience.