Coca-Cola Zero Sugar has partnered with Electronic Arts (EA) to become the exclusive consumer packaged goods sponsor for the gaming title EA SPORTS College Football 25.
This collaboration aims to merge the realms of college football in both physical and digital formats. Fans can scan a Coca-Cola Zero Sugar can to access a dedicated microsite where they can win exclusive merchandise, gift cards, and even a trip to watch their favorite team compete live.
Throughout the college football season, the partnership will also engage with students across 14 participating campuses by offering sampling opportunities and interactive experiences with Coca-Cola Zero Sugar. Students will have the chance to play EA SPORTS College Football 25 for free and design their own custom Coca-Cola Zero Sugar x EA SPORTS College Football 25 Ultimate Fan Cards.
As schools resume, the excitement of college football kicks in. Coca-Cola and Electronic Arts see a prime opportunity to connect with younger audiences during this season, particularly targeting Gen Z students who are avid gamers.
This partnership is part of a broader initiative under Coke Zero Sugar’s “Best Coke Ever?” campaign, which encourages fans to “Tackle Game Day With Great Taste.”
By accessing the Coke Zero Sugar x EA SPORTS College Football 25 Hub, gamers can earn rewards, including College Ultimate Team (CUT) packs of digital trading cards, and a chance to win tickets to live games.
“Being the best fan ever requires a refreshing, great-tasting sidekick, and Coca-Cola Zero Sugar naturally plays that role when you’re cheering, shouting, and celebrating,” stated Jason Palmer, brand manager for Coca-Cola North America. “We’re making a significant impact by highlighting the brand’s emotional connection to fall sports fandom.”