Chipotle is embracing tattoo culture with a creative push ahead of Friday the 13th, a significant day for tattoo enthusiasts. On this day, June 13, the restaurant chain will unveil a series of 13 limited-edition temporary flash tattoos that reflect the popular phrase “tatted like a Chipotle bag.”
From 3 to 4 PM local time, customers can enjoy a buy-one-get-one (BOGO) entrée by showcasing any form of tattoo, whether it’s permanent, temporary, or even hand-drawn, at participating Chipotle locations across the United States.
Additionally, for dedicated Chipotle fans, 13 select restaurants in major cities such as New York, Miami, Los Angeles, and Scottsdale will distribute the new tattoo flash sheets with in-store orders during the same hour, while supplies last.
These temporary tattoos are designed to pay homage to Chipotle’s brand identity, featuring recognizable elements like real ingredients, the beloved black fork, and the catchy slogan “Chipotle is my life.” This playful campaign references a viral moment when a performer’s tattoos were humorously compared to the doodles found on Chipotle’s takeout bags.
“On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle’s takeout bags,” commented Stephanie Perdue, the VP of Brand Marketing at Chipotle. “Fans who aren’t ready for a permanent tattoo can experiment with our 13 new temporary designs while enjoying a BOGO entrée.”
This Friday the 13th offers a unique opportunity to celebrate both ink and Chipotle’s culinary offerings, allowing fans to proudly display their admiration for the brand.
In a world where personal expression through tattoos is celebrated, this initiative not only engages loyal customers but also highlights Chipotle’s commitment to its vibrant community.