Javier ‘Chicharito’ Hernández is gearing up for the Apertura 2025 with Chivas Rayadas de Guadalajara while simultaneously launching his own agave distillate brand. As he continues his football career in Mexico, Hernández is working on diversifying his business interests.
According to reports, Hernández’s new venture is a collaboration with Amaury Vergara, which will be branded as “Cosas Chingonas.” Although the project is still in the planning stages, it reflects Hernández’s commitment to building a legacy beyond football.
On the pitch, Chicharito is focused on recovering from a minor nose injury sustained during the Copa Morelos. His playing time has been limited, and he faced further challenges during the Copa Bienestar, where teammate Alan Pulido took on a more prominent role in leading the attack as Chivas secured trophies.
At 37 years old, Hernández is entering his fourth tournament in this new chapter with Chivas, and discussions about his potential retirement are growing as he has only scored three goals since returning to the club after his stints in Europe and MLS.
This transition into entrepreneurship could signal a positive step for Hernandez, allowing him to secure his financial future while still participating actively in football. As fans eagerly await the upcoming tournament, the combination of his athletic and business endeavors could inspire a new generation of players to explore opportunities beyond the field.
This article illustrates the dual path of an athlete balancing sports with personal business ambitions, reflecting the growing trend among retired and active sports stars to establish a foothold in diverse industries.