Steven Cheung, who has served as the communications director for the Trump campaign, has been appointed to take on the same role in the incoming White House administration, as announced by the president-elect on Friday. Known for his fiery and combative style, Cheung previously acted as a spokesperson for the Ultimate Fighting Championship, bringing an assertive demeanor to his messaging strategy during the campaign.
Throughout the campaign, Cheung did not shy away from strong language, often targeting Vice President Kamala Harris with remarks such as labeling her a “stone cold loser,” and connecting her statements to serious threats against Trump. He has also controversially referred to veteran journalist Bob Woodward as a “truly demented and deranged man suffering from Trump Derangement Syndrome,” using that phrase frequently to dismiss any criticism directed at Trump.
In a particularly contentious campaign moment, Cheung defended Trump’s remarks about potential violence involving the press, arguing that the president was simply advocating for the media’s safety, suggesting they should be surrounded by protective measures.
Despite his confrontational rhetoric, Cheung has demonstrated a level of professionalism in his interactions with journalists. His previous experience includes roles in both of Trump’s prior campaigns and a stint in the White House during Trump’s first term. Originally from Sacramento, California, Cheung has a background in various mainstream Republican campaigns.
This appointment highlights a continuation of Trump’s strategic approach to communications—emphasizing a bold and combative stance. As the new administration takes shape, it may serve to invigorate passionate Republican support while also stirring ongoing divisions in the political landscape.
Overall, Cheung’s appointment may signal a commitment to maintaining a vigorous and assertive dialogue with both supporters and critics, which could energize certain segments of the electorate.