Chase has announced plans to refresh its popular Chase Sapphire Reserve® credit card, with the rollout expected in the summer of 2025. While detailed specifics remain undisclosed, the company is generating buzz with the tagline, “Rewards are about to get more rewarding,” and a promotional image featuring Claudia Schiffer showcasing an updated card design.
This refresh follows a trend within the premium credit card industry where issuers are competing intensively to offer the most enticing rewards and benefits to attract affluent travelers. It’s noteworthy that while premium cards often carry high annual fees, some have struggled with profitability due to lucrative reward structures and a shift away from financing charges at previous levels.
The introduction of new features or enhancements for the Chase Sapphire Reserve could be aimed at bolstering its appeal and improving the card’s financial viability for Chase. Alongside the refreshed Reserve card, the bank is set to launch a Chase Sapphire Business Card this summer, indicating a significant expansion of its premium card offerings.
As competition continues to ramp up in the premium card segment, both cardholders and potential customers can look forward to a summer filled with exciting updates from Chase. The refreshed card may not only bring more rewards but also evolve the travel experience for existing and new members.