Molly Baz, a prominent figure in the culinary world and influencer among millennials, has recently turned her focus toward parenting and baby care after becoming a mother herself. In May, she was featured in an advertisement for the breastfeeding startup Swehl, showcasing a playful recipe for lactation cookies. The image featured Baz in underwear with a rhinestone bikini, humorously posing with oatmeal cookies topped with cherry jam on her exposed belly, with the tagline “Just Add Milk.”
Shortly before Mother’s Day, the ad was displayed on a massive 45-foot digital billboard in Times Square but was swiftly taken down by the ad network Clear Channel Outdoor, which stated it violated their content guidelines. This incident sparked some surprise, but Baz expressed her disbelief on Instagram, highlighting the contrast between her ad and numerous lingerie advertisements still visible in Times Square featuring nonpregnant models in revealing attire. Baz pointed out the irony of the situation, suggesting that society accepts provocative imagery catering to the male audience while censoring content aimed at breastfeeding mothers.
This incident raises questions about societal norms and the representation of motherhood in media. It underscores the ongoing conversation about what is deemed acceptable in advertising and highlights the double standards that exist in how women’s bodies are portrayed.
On a positive note, Baz’s vocal response to the censorship is a powerful reminder of the importance of advocating for maternal and breastfeeding representation in advertising. Her platform can help shift perceptions and encourage a more inclusive approach that celebrates the diversity of motherhood.