Social media influencer Kai Cenat was part of a controversial prank involving fellow YouTuber and magician Max Major that startled many fans and viewers. During a livestream, Cenat appeared to be tricked into believing he had accidentally hanged Major, who was shown shirtless, standing on an elevated platform with a noose around his neck. The prank escalated when Cenat chose a rope, which triggered the noose to hoist Major into the air, prompting panic among Cenat and his crew.
As Major seemed to be in peril, medics rushed to the scene, but the situation turned out to be a well-orchestrated ruse. Later, Major posted a video elaborating on the prank, revealing his intention and the psychological manipulations he employed to make Cenat pick the red rope. He explained the stunt was designed to enhance the element of choice in the performance, showcasing a theatrical approach to digital entertainment.
Cenat, known for his own pranks, expressed his displeasure with Major’s actions, calling them “selfish.” He criticized Major for perpetuating negative stereotypes about Black individuals through the shocking stunt.
This incident draws parallels with past livestreaming controversies, notably Logan Paul’s 2018 incident in Japan. Cenat, who has over 20 million followers across platforms, has a history of creating chaos, including an event last year that resulted in a riot and subsequent legal challenges, which were later dropped.
While provocative pranks can generate significant buzz online, this situation raises questions about the responsibility content creators have towards their audience and the potential for misunderstanding or harm that can arise from shock-value tactics in an effort to entertain.
Overall, this event highlights the unpredictable nature of online entertainment and serves as a reminder for creators to balance their strategies with sensitivity to their communities and the broader implications of their actions. By prioritizing thoughtfulness over shock, influencers can engage audiences while maintaining respect and integrity.