Celebrity chef Marcus Samuelsson, known for his high-pressure culinary career, is diversifying his talents beyond the kitchen. By the age of 24, Samuelsson, who was born in Ethiopia and raised in Sweden, had already become the executive chef at New York City’s renowned Aquavit and had the distinction of being the youngest recipient of a three-star review from the New York Times.
In the years that followed, Samuelsson established himself as one of New York’s leading restaurateurs, with successful ventures such as Red Rooster (opened in 2010), Hav & Mar (launched in 2022), and Metropolis (opened in 2023). Alongside his restaurant achievements, he has authored several cookbooks and memoirs, and has been a familiar face on the Food Network.
Recently, Samuelsson has ventured into the home goods industry, collaborating with West Elm to launch a 32-piece collection that reflects his Scandinavian and Ethiopian heritage as well as his experience living in New York City. In an interview with Quartz, he shared insights about the evolving dining landscape and the inspirations behind his new collection.
Regarding changes in dining habits post-COVID-19, Samuelsson noted that many people have become more adept at cooking at home, which has heightened the expectations for dining out. Diners are increasingly seeking out unique experiences that offer not just food but also ambience, live entertainment, and a sense of connection with their community.
Samuelsson emphasized the importance of community in his restaurants, particularly at Red Rooster, where live music plays a central role. He believes that paying musicians from Harlem enhances the dining experience and encourages a sense of belonging. Similarly, his Chelsea restaurant, Hav & Mar, integrates the local art scene to enrich its offerings.
When discussing his foray into home goods, Samuelsson expressed that his creative journey as a chef has naturally extended to other avenues such as painting and writing. He noted that the design process for his collection with West Elm has been a rewarding collaborative effort, blending elements from his father’s fishing village in Sweden and inspirations from Africa into a cohesive design.
Ultimately, despite his multifaceted career, Samuelsson continually finds solace in cooking, which he views as his true calling and expertise.
This expansion into home goods showcases Samuelsson’s versatility and opens up new avenues for creativity. As he continues to integrate art, culture, and gastronomy, there is a hopeful sense that his contributions will inspire a broader appreciation for the connections between these elements.
In summary, Marcus Samuelsson embodies a relentless spirit of creativity and community engagement, bridging his culinary passion with new creative outlets that reflect his rich heritage and love for the neighborhoods he serves.