The West Virginia Department of Tourism is inviting residents and fans of the state to celebrate West Virginia Day on June 20th by sharing their cherished memories on social media. This initiative not only commemorates the state’s 162nd birthday but also encourages participants to tag friends and family in their posts, highlighting the beauty of the Mountain State.
Tourism Secretary Chelsea Ruby expressed excitement about the event, stating, “This year, we are once again encouraging you to show off the magic of Almost Heaven by flooding social media with photos from your favorite moments spent in the Mountain State.” To enhance the experience, individuals can send a free 2025 West Virginia Vacation Guide to inspire future visits.
Participants can engage by using the hashtag #AlmostHeaven in their posts and tagging the @WVtourism account. The Department of Tourism has leveraged social media to promote the state, resulting in tens of thousands of posts that reached millions of viewers, further raising awareness of West Virginia as a prime travel destination. This social campaign has not only showcased the state’s diverse attractions but has also contributed to a positive shift in public perception.
Recent insights reveal that social media’s influence on vacation planning has reached unprecedented levels, and West Virginia is emerging as a standout in travel discussions, frequently appearing on top-destination lists by esteemed publications like BBC and Travel + Leisure.
Overall, this campaign is a wonderful opportunity to unite the community in a shared celebration of what makes West Virginia special, transforming the state into a thriving hub for tourism and exploration.