CBS is currently undergoing a strategic repositioning that appears to aim at appealing more to centrist and right-leaning audiences. The network’s decision not to renew the contract of Stephen Colbert, a late-night host known for his critical stance toward former President Trump and support for mainstream Democrats, is seen as a key element of this shift. Some insiders suggest that the decision may also stem from concerns about the rising costs associated with Colbert’s show.
The network is now under the leadership of David Ellison, who recently acquired Paramount. His rapid changes at CBS include appointing Bari Weiss, a prominent critic of what she perceives as an intolerant online left, to lead CBS News. Moreover, CBS has brought in a new ombudsman with a background at the Hudson Institute, a conservative think tank, further indicating a pivot in editorial direction.
This adjustment comes in light of external pressures, particularly from the Trump administration, which has influenced CBS’s editorial policies. Earlier this year, CBS committed to releasing comprehensive transcripts of future 60 Minutes presidential interviews. Furthermore, following criticism from Homeland Security Secretary Kristi Noem’s office regarding an interview, CBS News announced that it would only air unedited segments in the future on its Sunday program, Face The Nation.
Trump has reciprocated by acknowledging the network positively. Recently, during a flight on Air Force One, he expressed speculation regarding the next anchor for CBS Evening News, while also lauding both Larry and David Ellison for their connections and aspirations for the network, indicating that he believes CBS holds substantial potential for growth.
In addition to Trump’s favorable comments, it has been suggested that his backing could provide CBS with an advantage regarding regulatory considerations, particularly as it pursues an acquisition of Warner Bros. Discovery. Should Paramount’s bid for the acquisition continue to be well-received, it might face less scrutiny than rival bidder Comcast, which may encounter obstacles linked to Trump’s criticisms.
This ongoing transformation at CBS signals their intent to broaden their appeal and improve their business prospects amid the changing media landscape. The network’s shift could invigorate its audience base, offering an opportunity for diverse viewpoints in future programming.