In recent weeks, Cathay Pacific has faced criticism for its handling of tier members from partner frequent flyer programs, particularly regarding the inability for these members to access elite benefits, including seat selection, prior to arriving at the airport. A traveler recently encountered this issue when attempting to book a flight itinerary from Tokyo to Bangkok, with a connection in Hong Kong, using American Airlines ticket stock and entering their British Airways (BA) Emerald Executive Club number.
Despite inputting their elite status, the traveler was surprised to find that Cathay Pacific’s platform did not allow seat selection prior to check-in, marking a departure from previous experiences. This change in policy not only complicates the booking process for frequent flyers but also raises questions about the airline’s commitment to providing a seamless travel experience for its alliance partners.
This situation has become a source of frustration for many frequent flyer members who have previously enjoyed straightforward access to benefits associated with their tier status. In this case, the traveler noted that Japan Airlines’ website allowed for seat selection for the Cathay Pacific segment of the journey, highlighting inconsistencies in how different airlines within the same alliance manage tier member services.
The traveler further reported that the chosen seats on Cathay Pacific were now marked as “unpaid preferred seats,” requiring an additional fee, which they found unreasonable. The ongoing discomfort with Cathay Pacific’s policies raises concerns about the future of air travel for frequent flyers who rely on their elite status to enhance their journey.
While this traveler is currently considering alternatives for their upcoming January trip, the broader implications of Cathay Pacific’s current approach could affect many customers who expect better integration and service consistency within the oneworld alliance. Elite members deserve a hassle-free experience that allows them to utilize their benefits without undue obstacles, and it is hoped that Cathay Pacific will address these issues to restore confidence among its valued customers.