Carl’s Jr. has launched an enticing new late-night promotion called the Build Your Own Bag deal, encouraging customers to enjoy a personalized meal after dark. This deal, available from 8pm until closing at participating locations through July 8, 2025, allows diners to select either a Single Cali Classic Burger or a Spicy Chicken Sandwich as their entree. Each meal is completed with a side choice of small Natural Cut Fries or Onion Rings, and includes a serving of four Chicken Stars.
Customers can take advantage of this offer not just in-store but also through the Carl’s Jr. My Rewards app, which enhances their dining experience by offering expanded options and convenience for online ordering.
This promotional strategy fits into broader trends within the fast-food industry. Late-night dining promotions are becoming increasingly popular as restaurants seek to attract customers during non-peak hours, thereby extending their operational hours to boost revenue. Furthermore, the focus on customization in fast food allows diners to personalize their meals, making the dining experience more appealing. The integration of promotions within mobile apps also points to a growing reliance on technology to enhance customer engagement and streamline the ordering process.
By capitalizing on these trends, Carl’s Jr. not only meets the demands of modern consumers but also positions itself to thrive in a competitive market. This innovative approach reflects a dynamic shift in dining habits, offering a beacon of hope for those who seek convenient and tasty options late at night.