Can the Sleep Boom Cure Our Insomnia?

The sleep industry is booming, with products like sunrise alarm clocks, high-end mattresses, REM-tracking wearables, and subscriptions for melatonin. Despite the proliferation of these sleep aids, many people are still struggling to get restful sleep, raising questions about whether such investments are justified.

In the latest episode of the Quartz Obsession podcast, host Rocio Fabbro speaks with Dr. Michael Breus, a double board-certified Clinical Psychologist and Clinical Sleep Specialist. They discuss the expanding market for sleep solutions and dive into essential questions surrounding sleep: Why is there such a large demand for sleep products? Can these items help improve our rest? What happens in our bodies during sleep?

Dr. Breus notes that our understanding of insomnia has evolved significantly over the years. He explains that the introduction of electricity—starting with the light bulb—altered natural sleep patterns, contributing to an increase in sleep-related problems. He links a considerable amount of insomnia to stress and mental health issues, asserting that approximately 75% of insomnia cases stem from stress or depression.

Rocio shares her own challenges with sleep, particularly how she often resorts to her phone for distraction during sleepless nights. Dr. Breus emphasizes that such habits can exacerbate sleep issues, advocating instead for creating a calming pre-sleep environment. He also notes the implications of our evolving lifestyles and technology use on our sleep quality.

The conversation shifts to cultural practices around sleep, with Dr. Breus revealing that historical societies often utilized biphasic sleep patterns, taking naps during the night, practices that have faded with modern demands. He points out that today’s lifestyles don’t accommodate these ancient customs, thus complicating sleep issues.

Among the key takeaways, Dr. Breus offers a five-step plan to better sleep: establishing a consistent wake-up time, limiting caffeine intake after 2 PM, avoiding alcohol within three hours of bedtime, exercising daily while timing it correctly, and incorporating morning routines that include hydration and sunlight.

Looking ahead, Dr. Breus is optimistic about future advancements in sleep research, particularly concerning genetic influences on sleep, which could shape new treatment approaches. He emphasizes an individualized understanding of sleep needs, moving away from generic recommendations like the often-repeated “eight hours of sleep.”

In conclusion, while the quest for better sleep continues, it’s clear that understanding the underlying mechanics and cultural influences can offer valuable insights for improving sleep quality and ultimately enhancing overall health.

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