Katy Perry’s journey in the music industry has had its ups and downs since her breakout in 2008 with the provocative hit “I Kissed a Girl.” With her follow-up album, the vibrant Teenage Dream, and a memorable Super Bowl halftime performance in 2015, she seemed destined for continued success. However, since 2017, Perry has faced challenges in an increasingly competitive pop landscape, releasing music that has not resonated strongly with audiences, along with controversial decisions, such as her six-year stint as a judge on American Idol and an endorsement for Los Angeles mayoral candidate Rick Caruso.
Perry’s most recent single, “Woman’s World,” has drawn criticism as a lackluster empowerment anthem, and her filming of the music video allegedly infringing on a protected natural area in Spain has further marred her image. As she prepares to launch her seventh album, 143, which translates to “I Love You” in beeper language, the question remains: Can she revive her career amidst a slew of missteps?
Many agree that moving away from collaborations with controversial figures like Dr. Luke would benefit Perry. Her latest work with him has produced hits that seem uninspired. Instead, Perry should explore partnerships with fresh talent who can help reinvigorate her sound. Collaborating with emo artist Olivia Rodrigo’s producer Dan Nigro or British electropop creator Lostboy could lead to more engaging tracks. Working with chart-toppers like Finneas for ballads or reconnecting with Charlie Puth, who previously crafted a successful song for her, may also spark creativity.
The upcoming album features collaborations with artists like Kim Petras and includes tracks featuring 21 Savage, JID, and Doechii, but the foray into rap has left audiences skeptical about her relevance in this genre. Historical evidence suggests that these attempts have not stood the test of time, often feeling forced.
Perry’s more playful pop sensibility has typically shone through her best tracks, characterized by whimsical and nonsensical lyrics. Leaning into this style could help her regain a footing, as her previous successes thrived on fun and absurdity rather than overly serious themes, as seen in “Woman’s World.”
Interestingly, Perry’s recent Vegas residency was a highlight of her career, showcasing her talents in an entertaining, over-the-top production that drew fans nationwide. Embracing this energy could distract from any negative perceptions around the release of her new music.
Similarly, embracing a more relatable public persona could help Perry connect with a wider audience. Observing the way other pop stars navigate their fame can provide her with inspiration to share more about her life candidly, potentially revitalizing her image.
Despite any blunders, Perry has a knack for using humor and self-deprecation to recover after setbacks. Public appearances often reveal her ability to connect with fans through levity. A return to quirky projects like the infamous Witness livestream could display her unique flair and keep audiences engaged.
However, with the current reception, there are suggestions for Perry to reconsider including “Woman’s World” in her album. Dropping the track could allow her to acknowledge a misstep and refocus her efforts on songs that resonate better with fans, transforming a setback into a surprising comeback strategy.