Craig Conover, known for his role on Southern Charm, initially faced skepticism when he launched his lifestyle brand, Sewing Down South, in 2018. However, seven years later, the brand has flourished, expanding from colorful accent pillows to a diverse range of home accessories, blankets, candles, and even dog harnesses.
In a light-hearted comparison of lifestyle brands, Meghan Markle has emerged as a significant player in this space. She recently debuted her Netflix series, With Love, Meghan, where she hosts celebrity friends for delightful gatherings, and her As Ever food line garnered attention last March, selling out swiftly. Just this month, Meghan announced the launch of her first rosé, set to release this summer.
During an appearance on The Toast podcast, Craig was asked if he viewed Meghan as competition. He emphatically stated, “No, no, no!” emphasizing his belief in collaboration over competition. Craig highlighted the importance of maintaining relationships within the industry, saying, “The last thing I want is to, like, burn a bridge with her for no reason.”
Adding a touch of humor, Craig noted the social media comparisons between him and Meghan, given their shared interest in beekeeping. He joked, “I think we’re both racing to be the next Martha Stewart, probably.”
This upbeat exchange suggests a positive outlook on the potential for collaboration within the lifestyle brand arena. With both brands thriving, it seems there’s plenty of space for creativity and success.
As more viewers enjoy shows like Southern Charm and With Love, Meghan, this development in the lifestyle brand landscape showcases how different creative visions can coexist while inspiring each other.