Broadway stars have launched a campaign to encourage voting as the 2024 election approaches. A new music video featuring the song “Carrying the Message” is gaining traction on social media, set against the backdrop of a workers’ rally from the turn of the last century. This number is inspired by the classic 1990s musical “Newsies,” which focuses on the struggles of disenfranchised newsboys. The initiative is backed by the original creators of “Newsies,” including composer Alan Menken and director Kenny Ortega, alongside Broadway talent like Nikki M James, known for her role in the Tony Award-winning musical “Suffs.”
The nonprofit Broadway Votes has taken on the mission of mobilizing the Broadway community to inspire audiences to vote, utilizing various platforms both online and on stage. Catherine Markowitz, co-founder and director of Broadway Votes, emphasized the organization’s aim to leverage the talent within the commercial Broadway industry to promote civic engagement, despite the sector’s general hesitance towards partisan activities.
In addition to the video, Broadway Votes has introduced numerous initiatives such as live announcements during performances of prominent shows like “Once Upon A Mattress,” “Hadestown,” and “Little Shop of Horrors,” stressing the importance of voting. The organization has even hosted a concert in Times Square and collaborated with performers, including Tony Award winner Alex Newell and Broadway Inspirational Voices, to create a fresh rendition of “Keep Marching” from “Suffs.” Moreover, they are engaging fans through online contests, including a costume competition judged by Broadway luminaries, with a winner set to be revealed on election day.
Efforts by Broadway Votes have resulted in thousands of new voter registrations, according to data from another nonprofit dedicated to voter registration, Headcount. This campaign has also motivated individuals within the theater community, who previously felt politically isolated, to express their views. Performer Tommy Bracco shared his personal journey of feeling torn between differing political opinions in his family and the arts community. He credits Broadway Votes with empowering him to voice his beliefs publicly.
This initiative not only attempts to boost voter turnout but also fosters dialogue and connection within a divided political landscape, reminding us of the unifying impact that art and performance can have in society.
In summary, Broadway Votes is effectively combining the power of theater and music with civic responsibility, aiming to inspire broad participation in the upcoming election and beyond. This hopeful campaign demonstrates how cultural institutions can play a crucial role in shaping democratic engagement.