British Airways and British Airways Holidays have officially kicked off their January sale, which features enticing discounts on flights and holiday packages for 2026. The sale, running until January 27, 2026, offers travelers the chance to escape the winter chill by booking affordable trips to popular destinations around the globe.
Notable offers include return flights to New York starting at £388 and Orlando from £397. Additionally, customers can take advantage of discounted holiday packages to New York from £549 per person, Orlando from £599 per person, and Dubai from £459 per person. These locations were highlighted as the most searched destinations in British Airways Holidays’ latest Travel Trends Report.
In a year that marks significant events, such as the centenary of Route 66 and numerous sporting events in the United States, travelers are encouraged to cross the Atlantic. Return flights to major cities like Los Angeles, San Francisco, and Miami start at competitive prices of £411, £427, and £439, respectively. For beach lovers, flights to sunny destinations like Dubai and Cancun are available from £449 and £482.
For passengers seeking an elevated experience, British Airways is offering up to £500 off Club World long-haul business class flights. Prices for luxurious travel include £2,999 to Montreal and £2,599 to the Maldives, where travelers can enjoy amenities such as flat beds, extra space, a larger baggage allowance, and premium meal options.
British Airways Holidays is also promoting affordable seven-night vacation packages to European destinations like Malaga and Algarve, starting at just £299 per person. City breaks to places like Barcelona, Nice, or Venice are available for those looking to plan a weekend getaway, priced from £159 per person. For U.S. vacations, packages to Florida and Los Angeles begin at £599 per person for a week-long stay.
Andrew Flintham, Managing Director of British Airways Holidays, emphasized the impact of wellness culture on holiday preferences, noting that more UK travelers are prioritizing their time away from traditional constraints. He expressed hope that the vast offerings available in the January Sale will encourage customers to find time for a much-needed escape.
In addition to the appealing deals, British Airways and British Airways Holidays provide customers the flexibility of travelling from London Heathrow, London Gatwick, or London City airports, making it easier than ever to plan a trip.
For more details on the sale, customers can visit the British Airways website. With a wide variety of destinations and significant savings, this sale presents an excellent opportunity for holidaymakers to kickstart their travel plans for 2026.
