Milwaukee Brewers to honor Bob Uecker with day-long celebration at American Family Field
The Milwaukee Brewers will spend Sunday paying tribute to radio broadcasting legend Bob Uecker, marking his life and legacy during the club’s game against the San Francisco Giants at American Family Field. The event is designed as a full-day celebration that blends memory, sport, and community.
What to know for attendees
Gates open at 10:30 a.m., with fans invited to view Uecker memorabilia displayed in four locations around the ballpark. To make the most of the day, supporters are encouraged to be in their seats by 12:15 p.m. for a live program hosted by Bob Costas, a longtime friend of Uecker. The program will feature family and friends participating in in-game activities and interviews, helping to reflect on Uecker’s diverse career, from his storied broadcasting to his broader influence in Milwaukee.
Memorabilia, performances, and charity
In addition to the in-game tribute, Ilene Graff, known for her role on Mr. Belvedere, will sing the National Anthem as part of the ceremony. A limited-edition retail collection honoring Uecker will be sold at all Brewers retail locations, including a pop-up on the Loge Level. Items reference Uecker’s iconic catchphrases, his Milwaukee baseball career, and his work as an entertainer; the Brewers say the collection is expected to sell out on Sunday, with a portion of the proceeds supporting charities associated with Uecker throughout his career.
Commemorative tickets and jersey patch
Limited quantities of commemorative tickets will be offered, with proceeds benefiting charities supported by Uecker over the years. Tickets are priced at $24.99, and the order deadline is September 1. The Uecker memorial uniform patch will make a one-day return, available at the main Brewers Team Store for fans to apply to jerseys purchased that day or to jerseys already owned.
Charity components and official remarks
All charitable proceeds from the day’s 50/50 raffle will benefit the same set of charities Uecker supported throughout his life and career. Brewers President – Business Operations, Rick Schlesinger, emphasized that honoring Uecker is an ongoing effort, noting that he “embodied the Milwaukee Brewers” and served as the sport’s universal ambassador for Wisconsin.
First pitch and context
The ballgame against the Giants is scheduled to begin at 1:10 p.m., offering fans a chance to enjoy both the tribute and the on-field action. Sunday’s events are framed as the start of a continued celebration of Uecker’s remarkable life and legacy, a day that aims to connect the team, its fans, and the city in remembrance and optimism for the future.
Additional notes
Fans who attend can expect a day that blends memory with community impact, highlighted by charity-focused initiatives and a nod to Uecker’s enduring influence as one of baseball’s most recognizable voices. This celebration stands as a testament to the lasting imprint Uecker left on Milwaukee, the Brewers, and the broader world of sports entertainment.
Summary
Sunday’s Brewers-Giants game is more than a baseball matchup; it’s a coordinated tribute to Bob Uecker, featuring memorabilia displays, a live program, charitable initiatives, exclusive merchandise, and a commemorative jersey patch, all centered on honoring a beloved figure in Milwaukee sports history. Fans can look forward to a meaningful, uplifting day that celebrates Uecker’s life and ongoing legacy.