The Atlanta Braves are on the verge of initiating a new chapter in their broadcasting approach, as confirmed by a statement released by the organization. Speculation suggests that the Braves may not be the sole team featured on the upcoming network, with the Atlanta Hawks from the NBA previously rumored to be involved. Recent reports indicate that additional teams could also join the venture.
According to Tom Friend of the Sports Business Journal, discussions are ongoing between the Braves and various cable distributors and Multichannel Video Programming Distributors (MVPDs). Notably, the Memphis Grizzlies of the NBA and the Nashville Predators of the NHL may also potentially be included in these negotiations. The Braves are reportedly in talks with well-known distribution partners including Comcast, Charter, and DirecTV, as well as virtual MVPDs like YouTube TV and Hulu.
In the immediate future, the Braves are collaborating with Gray Media to air 15 spring training games across 26 Southern markets, including Atlanta’s Peachtree TV. However, the team envisions creating a distinct framework for their regular season broadcasts. The Braves have expressed their commitment to launching the network in time for the regular season, having already initiated the hiring of sales personnel.
While the Braves seem poised to continue with or without partnerships from other teams, it remains to be seen whether the Hawks and Grizzlies will align with this initiative. Reports indicate that these teams are being advised by the NBA to wait for the league’s own centralized streaming Regional Sports Network to be established over the next couple of seasons. Meanwhile, the Predators have stated they have not engaged in discussions with the Braves regarding this venture, as noted by their CMO, Bill Wickett.
All four teams previously relied on FanDuel Sports South for their television broadcasts, which may provide a compelling factor for them to collaborate on a new network. Additionally, the ownership of the Predators has experience in working with Liberty Media, adding another layer of complexity to potential partnerships.
The crux of the matter is that the Braves are exploring options beyond a single-team network while remaining fully prepared to proceed independently if necessary. Although many questions remain unanswered, clarity on the Braves’ broadcasting future is gradually taking shape as the new season approaches.