NASHVILLE — Brad Paisley is celebrating the holiday season with the release of his new album, “Snow Globe Town,” marking his first collection of original material in several years. The album has quickly gained traction in the music world, debuting as the highest-ranking country holiday album of 2025. This release underscores Paisley’s enduring influence in country music and the enthusiastic reception from his dedicated fanbase.
“Snow Globe Town” made a noteworthy entrance on multiple Billboard charts, landing in the Top 50 on the Billboard Top Country Albums chart. It also secured a prominent place on the Billboard Holiday/Seasonal Albums chart, highlighting its appeal during a competitive time in the music industry. Additionally, the album achieved the top spot on Billboard’s Current Country Albums (sales) chart, showcasing its status as the week’s best-selling country album based on purchases. Moreover, it debuted in the Top 15 across all-genre sales charts, further establishing it as one of the most successful holiday album launches in recent times.
The album is characterized by a mix of warmth, humor, and exceptional musicianship, which are hallmarks of Paisley’s work. It features a variety of holiday songs that evoke nostalgia while weaving deeply personal stories. Through his storytelling prowess, Paisley captures the emotional richness of the holiday season—ranging from the enchantment of small-town celebrations to heartfelt moments of family tradition. He describes the project as a vibrant celebration of his return to music.
“Christmas has always been one of my favorite times to make music — it brings people together in a way nothing else does,” said Paisley, noting the album’s aim to encapsulate the heartfelt moments that define the season. He expressed gratitude towards fans who supported this project and shared his eagerness to continue creating music that resonates with his current artistic journey.
This 16-track album draws inspiration from Paisley’s collaboration with the Hallmark Channel, where he was commissioned to write and record music for the upcoming film “A Grand Ole Opry Christmas.” This much-anticipated movie is set to air on Thanksgiving weekend, November 29, at 8 p.m. on the Hallmark Channel, with a streaming option available on Hallmark+ the following day.
To celebrate the launch of “Snow Globe Town,” Paisley will engage in various national holiday events, including a live appearance on the “Christmas in Rockefeller Center” special, set for December 3 at 8 p.m. on NBC. Additional performances and special content are scheduled throughout December.
“Snow Globe Town” is now available on all streaming platforms and at retailers nationwide, marking a jubilant return for Paisley and his enthusiastic fans. The album not only promises to enrich the holiday music landscape but also serves as a testament to the enduring power of music in bringing people together during the festive season.