Dana White, in partnership with Turki Alalshikh, is gearing up to promote a monumental boxing event scheduled for September 13, which promises to be a groundbreaking spectacle. Anticipated to feature Canelo Alvarez against Terence Crawford, this fight is already generating significant excitement as one of the standout bouts of 2025.
White’s involvement alongside Alalshikh introduces an innovative approach to boxing, emphasizing the importance of delivering an extraordinary live event while navigating the challenges that come with such a massive undertaking. Alalshikh’s ambition includes transforming the boxing landscape, particularly through his plan to eliminate the pay-per-view (PPV) model for the event, ensuring that all fights under Riyadh Season and The Ring will be complimentary for DAZN subscribers.
Alalshikh disclosed plans for a multi-day format for the fight, stating that the extensive undercard is expected to encompass over 20 matches over the course of two to three days. He envisions this event evolving into a festival of fights, offering global talent a platform to showcase their skills rather than just a singular fight night. While the logistics of this multi-day format raise questions about venue, scheduling, and broadcasting, White has indicated that the UFC team will be closely involved, likening this to the coordination seen in UFC events.
Despite these forward-thinking initiatives, fan sentiment appears mixed. Many believe that extending the event across multiple days could dilute its quality. Social media reactions suggest that a significant portion of the audience is skeptical about this approach, preferring a more streamlined format that maintains the intensity of a single-event experience.
As the promotional efforts unfold, it will be crucial for White and Alalshikh to address fan concerns and maintain the event’s integrity while pushing the boundaries of traditional boxing formats. There is an optimistic opportunity here for innovation in boxing, which could reshape the way events are conceptualized and experienced in the future.