Bold & Beautiful Cosmetics has proudly opened its third store in Fiji, situated in the newly renovated Yatu Lau Arcade in Suva. This retail outlet offers budget-friendly beauty solutions, marking an important milestone for the brand, which launched its operations in 2023.
The opening of the Suva store has not only expanded the brand’s presence but has also created four new jobs for the local community, reinforcing the company’s dedication to supporting the Fijian economy. Director Shireen Lata has indicated that product pricing begins at just $10, making beauty more accessible to customers across the city.
The expansion into Suva has been a long-standing goal for Bold & Beautiful Cosmetics, and Lata has ambitious plans for future growth. She intends to extend the brand’s reach into other regions of Fiji, starting with the Western Division. This strategy is designed to enhance local development, job opportunities, and provide affordable beauty options to all Fijians.
The brand’s focus on accessibility and economic contribution paints a hopeful picture for both its future and the communities it serves, indicating a positive trajectory as it continues to grow throughout Fiji.