Boeing has recently announced significant orders for its 787 Dreamliner and 777 double-aisle planes, securing commitments from Japan Airlines and Korean Air. This development, revealed on the first day of the Farnborough International Airshow, indicates that Boeing is recovering from previous setbacks, including a highly publicized issue with its 737 Max model.
Japan Airlines has committed to acquiring 10 Dreamliner jets, with the option for an additional 10, while Korean Air has placed an order for 20 of the new 777-9 models and 20 787-10 planes, also with options for 10 more of the 787-10s. This move demonstrates Boeing’s successful efforts to retain existing partners amid increasing competition from Airbus, which previously made inroads with both airlines during Boeing’s troubles.
Brad McMullen, Boeing’s head of sales operations, expressed gratitude for Japan Airlines’ continued confidence in their partnership and their choice of the Dreamliner as they modernize their fleet. Similarly, Stephanie Pope, head of Boeing’s commercial airplanes division, highlighted the significance of the long-standing relationship with Korean Air and the role Boeing aircraft have played in the airline’s development over the past five decades.
The recent orders reflect a crucial moment for Boeing, indicating a rebound from the challenges posed by rival Airbus, particularly following their sale of A321neo jets to Japan Airlines — the first time the airline acquired a single-aisle model from a competitor. Furthermore, these deals underscore Boeing’s commitment to supporting its airline partners in achieving their sustainability and growth objectives.
Overall, this announcement marks a positive turn for Boeing, reinforcing its position in the competitive aviation market and highlighting the resilience of its partnerships, which will be essential for future challenges and opportunities.