Boeing has made significant strides this week by securing substantial orders for its renowned 787 Dreamliner and 777 double-aisle aircraft. On Monday, the company announced it had finalized commitments for as many as 80 planes from Japan Airlines and Korean Air. This move comes in response to competitor Airbus, which had recently captured orders from these airlines following challenges faced by Boeing in the wake of the 737 Max incident earlier this year.
Brad McMullen, Boeing’s head of sales operations, expressed appreciation for the enduring relationship with Japan Airlines, highlighting the airline’s decision to expand its fleet with the 787 Dreamliner. This announcement coincides with the commencement of the Farnborough International Airshow, a significant event in the aviation industry.
Japan Airlines will acquire 10 Dreamliners with an option for an additional 10, while Korean Air has committed to 20 models of the 777-9 and 20 units of the 787-10, also with an option for 10 more.
The term “long-standing partnership” emphasizes the historical collaboration between Boeing and these airlines, especially considering recent reports that suggested a shift in purchasing trends, with Japan Airlines procuring A321neo jets from Airbus. This marked a pivotal moment as it was the first instance of Japan Airlines purchasing a single-aisle plane from a competitor other than Boeing.
Similarly, Korean Air had also moved towards Airbus for some wide-body jets, indicating a strategic pivot at a time when the 777x was nearing regulatory approval. Nonetheless, Boeing’s announcement reinforces its commitment to these airlines’ long-term strategies.
Stephanie Pope, head of Boeing’s commercial airplanes division, conveyed gratitude to Korean Air for selecting Boeing’s most efficient wide-body aircraft, emphasizing the role of Boeing planes in supporting the airline’s growth and sustainability goals over the last five decades.
This development is a promising sign for Boeing as it seeks to regain its footing in the competitive aviation market and reinforces the importance of loyalty and innovation in building lasting partnerships in the industry.
In summary, Boeing’s recent orders from Japan Airlines and Korean Air signal a positive turn in securing vital contracts, reestablishing its presence in the market amid challenges.