Boeing has recently announced significant orders for its 787 Dreamliner and 777 double-aisle aircraft, securing up to 80 planes from Japan Airlines and Korean Air. This development was revealed on Monday, highlighting the company’s determination to reclaim its market share following competitive moves by Airbus during the aftermath of the 737 Max controversy.
Brad McMullen, Boeing’s head of sales operations, emphasized the importance of their partnership with Japan Airlines, expressing satisfaction over the airline’s decision to select the 787 Dreamliner for fleet modernization. As part of the new orders, Japan Airlines plans to acquire 10 Dreamliners with the option to purchase an additional 10. Meanwhile, Korean Air has signed on for 20 777-9 models and 20 787-10 planes, also with the option for 10 more 787-10s.
The timing of this announcement aligns with the Farnborough International Airshow, a significant event for the aviation industry. This comes in the wake of reports indicating that Airbus had previously made sales to both Japan Airlines and Korean Air, which raised concerns over Boeing’s influence amidst the controversy surrounding its 737 Max aircraft.
Stephanie Pope, head of Boeing’s commercial airplanes division, praised Korean Air’s commitment to its latest wide-body airplanes and highlighted the long-standing relationship between the two companies. She noted that these aircraft will greatly assist Korean Air in achieving its sustainability goals and support its future growth.
This latest development presents a positive outlook for Boeing as it re-establishes its foothold in the commercial aviation market, showcasing resilience in the face of competition. Such partnerships not only underline the brand’s reliability but also promise to foster innovation and efficiency in airline operations moving forward.